Comparing Freelance SEO Consultants and Agencies

What’s the difference between freelance SEO consultants and agencies? The main difference is obvious, freelancers work as independent consultants. They’re usually self-employed and their client base is often localised, although in theory freelance SEO’s can work from anywhere with clients from anywhere. SEO agencies offer similar consultancy services but they have a large team. The [...]

Consultative Selling Explained

Consultative selling is, by nature, exactly as it sounds. Instead of selling to a client, a sales professional uncovers the needs of the prospect through asking various questions and then tailoring their product or service accordingly. There is no better way to go about it. The old way of selling which is quite outdated involved [...]

Why Do You Need a Good SEO Consultant?

Of course you can do without a good SEO consultant. That is what your enterprising guts tell you. After a lot of thought you decide on opening up channels of Internet marketing too, to reach your customers and clients in a better way. You expect your presence on the web to be noticed but once [...]

Meeting Business Goals With a Marketing Consultant

A marketing consultant can help your business create marketing plans and marketing strategies. A plan and strategy are two different things, although some people use the terms interchangeably. The marketing plan is the roadmap of the marketing strategy. Your business needs one to make the other successful. A marketing professional will help you create objectives [...]